MBA教育中心知识库

摘  要
   绩效管理作为一种有效的管理策略，对于银行业务的稳定增长、干部后备力量的建设和内部核心人才的培养都发挥着关键作用。当前，商业银行的绩效管理存在不足，如考核体系有待完善、考核指标的选择不够合理等问题明显，这些都影响了考核的成效。因此，针对这些问题进行深入分析，并制定有效的绩效管理措施显得尤为重要。
   本文采用文献分析法、问卷调查法、访谈法、定性与定量相结合分析法等研究方法，对潍坊银行客户经理绩效考核的情况进行研究分析。通过调查发现当前潍坊银行在客户经理考核体系方面依然存在诸多问题。在绩效计划方面，存在绩效计划制定不全面、考核指标及权重不科学的问题；在绩效监控方面，存在缺乏持续的监督和辅导、绩效管理沟通不顺畅的问题；在绩效评价方面，存在考核主体相对单一、绩效评价流于形式的问题；在绩效反馈方面，存在绩效反馈效率低、绩效结果应用不充分的问题。针对潍坊银行客户经理绩效管理体系中存在的问题，制定了针对性的优化对策，在绩效计划方面，通过制定科学的绩效管理计划、基于平衡计分卡的KPI指标优化等对策，改进绩效计划方面工作；在绩效监控方面，通过建立绩效管理小组、绩效流程闭环式管理等对策，改进绩效监控方面工作；在绩效评价方面，通过确定多元化考核主体、加强绩效评价的监督等对策，改进绩效评价方面工作；在绩效反馈方面，通过强化绩效信息反馈、运用绩效结果等对策，改进绩效反馈方面工作。
本文旨在对潍坊银行客户经理绩效管理体系展开深度探视并提出相应优化策略，助力潍坊银行实现其经营目标。

关键词：潍坊银行 绩效管理体系 客户经理 指标设计

Abstract
  As an effective management strategy, performance management plays a key role in the stable growth of bank business, the construction of cadre reserve force and the training of internal core talents. At present, the evaluation system of commercial banks has shortcomings, such as the evaluation system needs to be improved, the selection of evaluation indicators is not reasonable, and other obvious problems, which affect the effectiveness of the evaluation. Therefore, it is particularly important to analyze these problems deeply and formulate effective performance management measures.
  This paper uses literature analysis, questionnaire survey, interview, qualitative and quantitative analysis methods to study and analyze the performance appraisal of customer managers in Weifang Bank. Through the investigation, it is found that there are still many problems in the assessment system of account managers in the Bank of Weifang. In the aspect of performance plan, there are some problems, such as incomplete formulation of performance plan, unscientific evaluation index and weight; In terms of performance monitoring, there are problems such as lack of continuous supervision and guidance, and poor communication in performance management. In the aspect of performance evaluation, there are some problems that the assessment subject is relatively simple and the performance evaluation is merely a formality. In the aspect of performance feedback, there are some problems such as low efficiency of performance feedback and insufficient application of performance results. Aiming at the problems existing in the performance management system of the account manager of the Bank of Weifang, the paper has formulated targeted optimization countermeasures. In terms of performance plan, the work in performance plan has been improved through the formulation of scientific performance management plan and the optimization of KPI indicators based on the balanced scorecard. In terms of performance monitoring, through the establishment of performance management team, closed-loop management of performance process and other countermeasures, improve the performance monitoring work; In the aspect of performance evaluation, the work of performance evaluation should be improved by determining diversified assessment subjects and strengthening the supervision of performance evaluation. In terms of performance feedback, through strengthening performance information feedback, using performance results and other countermeasures to improve performance feedback.
The purpose of this study is to conduct an in-depth inspection of the performance management system of Bank of Weifang's account manager and propose corresponding optimization strategies to help Bank of Weifang achieve its business objectives.

Keywords：Bank of Weifang; Performance appraisal system; Account Manager; Index design