MBA教育中心知识库

在房地产行业的竞争日趋白热化的大背景下，国有房地产企业需要借助国企劳动、人事、分配制度改革的东风帮助企业在残酷市场竞争中突围，建立灵活高效的市场化经营管理机制。良好的人力资源管理能够帮助企业提高经营管理效率。为优化企业内部人力资源管理，完善的绩效考核是不可或缺的。科学有效的绩效考核，能够提高员工工作效率和助力企业战略目标实现。

本文在梳理大量国内外文献的基础上，依据公平理论、目标设置理论等相关理论，运用关键绩效指标法、360度考核法等绩效考核方法对甘肃建投地产公司项目经理绩效考核进行优化研究。文章在介绍公司概况和项目经理绩效考核现状的基础上运用问卷调查法调查项目经理绩效考核情况，通过对调查结果进行整理初步总结了项目经理绩效考核存在的问题，并利用访谈法调查问题的合理性及原因；然后根据调查问卷及访谈的结果，结合项目经理绩效考核现状，从考核指标制定、考核流程、结果反馈和运用四个方面总结和分析了项目经理绩效考核存在的问题及原因；最后结合绩效考核相关理论提出了具体的优化对策和实施保障。

希望本文的研究能够帮助公司优化项目经理绩效考核，通过绩效考核的有效实施提高项目经理的工作效率，进而实现公司战略目标，达到企业和员工共同发展的目的。

Under the background of increasingly fierce competition in the real estate industry, state-owned real estate enterprises need to rely on the reform of the labor, personnel, and distribution systems of state-owned enterprises to help them break through the brutal market competition and establish a flexible and efficient market-oriented management mechanism. Good human resource management can help enterprises improve operational efficiency. In order to optimize internal human resource management, perfect performance appraisal is indispensable. Scientific and effective performance appraisal can improve employee efficiency and help achieve corporate strategic goals.

Based on a large number of domestic and foreign literature, this article uses performance appraisal methods such as key performance indicator method and 360 degree appraisal method to optimize the performance appraisal of project managers in Gansu Construction and Investment Real Estate Company, based on relevant theories such as equity theory and goal setting theory. Based on an introduction to the company profile and the current situation of project manager performance appraisal, the article uses a questionnaire survey to investigate the situation of project manager performance appraisal. Through sorting out the survey results, it preliminarily summarizes the existing problems in project manager performance appraisal, and uses the interview method to investigate the rationality and reasons of the problems; Then, based on the results of questionnaires and interviews, combined with the current situation of project manager performance appraisal, this paper summarizes and analyzes the problems and causes of project manager performance appraisal from four aspects: evaluation index formulation, evaluation process, result feedback, and application; Finally, combined with the relevant theories of performance appraisal, specific optimization measures and implementation guarantees are proposed.

It is hoped that the research in this article can help companies optimize project manager performance appraisal, improve the work efficiency of project managers through the effective implementation of performance appraisal, thereby achieving the company's strategic objectives and achieving the goal of common development of enterprises and employees.