基于协同效应的乳品企业并购绩效分析

doi:10.12377/1671-4393.25.02.11

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	基于协同效应的乳品企业并购绩效分析
其他题名	Analysis of M&A performance of Dairy Enterprises Based on Synergies
	刘宏宇
	2025-02-24
发表期刊	中国乳业
期号	2 页码:55-60,65
摘要	本文以蒙牛并购妙可蓝多为例,深入剖析了乳业市场激烈竞争和行业整合趋势下企业并购的战略意义和实际效应.研究发现,该并购对企业战略规划和竞争力提升所产生的深远影响,如在经营层面,蒙牛凭借妙可蓝多在奶酪领域的优势,显著提升了其南方市场的占有率;在财务层面,蒙牛成功助力妙可蓝多摆脱财务困境,显著增强了资金流动性;在管理层面,蒙牛为妙可蓝多引入了先进的管理经验,有效改善了公司治理的规范性.同时,本文根据该并购的实际效应进一步提出建议:首先,要整合双方资源,在较短的时间内融合双方业务,实现资源和业务协同发展;其次,蒙牛作为我国乳制品行业的龙头企业,拥有雄厚的资产,应提高其资金利用效率,降低"机会成本";最后,双方应相互学习,特别是在销售经验方面取长补短,通过共享市场策略和渠道资源,共同推动企业整体发展.此外,本文总结了该并购的效应和对策,分析其对乳制品行业影响和启示,旨在为行业内企业并购提供参考.
其他摘要	In the context of increasingly fierce competition in the dairy market and the trend of industry consolidation,Mengniu's merger and acquisition of Microcolando has become a high-profile industry event.This paper took the acquisition of Miaokeland(Tianjin)Food Technology Co.,Ltd.,(hereinafter referred to as Miaokelando)by Inner Mongolia Mengniu Dairy(Group)Co.,Ltd.,as an example to deeply analyze the far-reaching impact of this merger and acquisition from the perspective of corporate strategic planning and competitiveness improvement.For example,at the operational level,Mengniu has significantly increased its product share in the southern market by virtue of its advantages in the cheese field.At the financial level,Mengniu successfully helped Microcolando get out of financial difficulties and significantly enhanced its capital liquidity.At the management level,Mengniu has introduced advanced management experience to Microcolando,which has effectively improved the standardization of its corporate governance.According to its effect,the paper further put forward suggestions:firstly,it is necessary to integrate the resources of both sides,integrate the business of both sides in a relatively short period of time,and realize the coordinated development of resources and business.Secondly,Mengniu,as a leading enterprise in China's dairy industry,has strong assets,and should improve the efficiency of its capital utilization,reduce the opportunity cost,and finally,the two sides should learn from each other,especially in terms of sales experience,and jointly promote the overall development of the enterprise by sharing market strategies and channel resources.Finally,in the third part of the paper,the effects and countermeasures of the merger and acquisition are summarized,and the industry impact and enlightenment brought by the merger and acquisition were discussed,hoping that these enlightenments can provide a useful reference and enlightenment for the mergers and acquisitions of enterprises in the dairy industry.
关键词	内蒙古蒙牛乳业(集团)股份有限公司(简称"蒙牛") 妙可蓝多(天津)食品科技有限公司(简称"妙可蓝多") 并购协同效应
DOI	10.12377/1671-4393.25.02.11
URL	查看原文
ISSN	1671-4393
语种	中文
原始文献类型	Periodical
文献类型	期刊论文
条目标识符	http://ir.lzufe.edu.cn/handle/39EH0E1M/39040
专题	会计学院
作者单位	兰州财经大学,甘肃兰州 730000
第一作者单位	兰州财经大学
推荐引用方式 GB/T 7714	刘宏宇. 基于协同效应的乳品企业并购绩效分析[J]. 中国乳业,2025(2):55-60,65.
APA	刘宏宇.(2025).基于协同效应的乳品企业并购绩效分析.中国乳业(2),55-60,65.
MLA	刘宏宇."基于协同效应的乳品企业并购绩效分析".中国乳业 .2(2025):55-60,65.