MBA教育中心知识库

随着经济的发展，城投公司的存在在城市建设中非常重要，在国有资产保值增值以及城市资产配置等各个方面都能够发挥至关重要的作用，同时，随着全国各地城投公司相继成立，政府投资项目也不断增多，城投公司在城市建设中的作用越来越显著，兰州市城关区在城市建设中城投公司也起到了关键作用。在我国经济改革发展的大背景下，进一步调整了地方政府的融资模式，与此同时国有资产管理体制也发生了根本性转变，政府平台的融资功能逐步受到影响，进一步加大了城投公司的发展压力，城投公司目前在发展过程中最重要的工作是战略转型，通过战略转型实现核心竞争力的进一步提高，得到整体发展。因此，兰州市城关区城投公司发展战略优化也是促进公司未来进一步发展的主要方法。

首先，本文对国内外发展战略以及城投公司发展战略环境等相关研究资料进行了总结整理，将兰州市城关区城投公司作为研究对象，对公司现有战略状况及存在问题进行深入了解；其次，对兰州市城关区城投公司的外部环境运用PEST分析方法进行分析并结合公司现有的资源和能力进行内部环境分析，归纳总结出公司发展存在的机遇和挑战，优势和劣势；运用SWOT分析方法得出四种战略组合并对其进行评述，形成相应优化发展战略；最后，兰州市城关区城投公司通过完善管控模式和组织架构、完善薪酬管理和绩效考核制度、加强人才管理和实施精细化管理这些方面提出实现优化发展战略的保障措施。

本研究可以帮助兰州市城关区城投公司清楚了解到公司内部环境和外部环境中存在的机遇和风险并制定适合公司发展的战略，通过实施优化后的发展战略让公司竞争能力增强，从而实现公司可持续发展。本文的研究结果旨在为兰州市城关区城投公司的发展战略优化提供参考依据并为行业内其他城投公司的发展战略优化提供建议。

With the development of economy, the existence of the city investment company is very important in urban construction, the value of state-owned assets and urban asset allocation can play a vital role, at the same time, with the city companies established across the country, the government investment projects are increasing, the role of city in urban construction is more and more significant, Lanzhou city chengguan in city construction investment company also played a key role. Under the background of economic reform and development in our country, further adjust the local government financing mode, at the same time the state-owned assets management system has also been a fundamental change, the government platform financing function gradually affected, further increase the pressure on the development of the city investment company, city investment company is currently in the development process of the most important work is the strategic transformation, through strategic transformation to further improve the core competitiveness, get the overall development. Therefore, the optimization of the development strategy of Lanzhou Chengguan District Urban Investment Company is also the main method to promote the further development of the company in the future.

First, this paper summarizes the research data of domestic and foreign development strategy and development strategic environment, Taking Lanzhou Chengguan District Urban Investment Company as the research object, An in-depth understanding of the company's existing strategic situation and existing problems; next, Analyze the external environment of Lanzhou Chengguan District Urban Investment Company by using PEST analysis method and conduct internal environment analysis based on the company's existing resources and capabilities, Summarize the existing opportunities and challenges of the company's development, Advantage and disadvantages; Using the SWOT analysis method to derive four strategic combinations and comment on them, Form corresponding and optimized development strategies; last, Lanzhou Chengguan District Urban Investment Company puts forward the guarantee measures to realize the optimized development strategy by improving the control mode and organizational structure, improving the salary management and performance appraisal system, strengthening the talent management and implementing the fine management.

This study can help Lanzhou Chengguan District Urban Investment Company to clearly understand the opportunities and risks in the internal and external environment of the company and formulate strategies suitable for the development of the company. Through the implementation of the optimized development strategy, the company's competitiveness can be enhanced, so as to realize the sustainable development of the company. The results of this paper aim to provide reference for the development strategy optimization of Lanzhou Chengguan District Urban Investment Company and provide suggestions for the development strategy optimization of other urban investment companies in the industry.