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随着信息社会的不断发展与大数据时代的到来，数据与新闻生产实践日益结合紧密，其应运而生的可视化叙事方式也愈发引人关注。本文以网易《数独》微信公众平台作为研究对象，鉴于数据具有不可追溯性、时新性，选取其平台2020年1月—2021年6月推送的全部181篇文章进行统计分析。从可视化的角度出发，探究网易《数独》微信公众平台的叙事表达内涵、叙事主体、叙事视角、叙事文本结构、叙事时空、叙事表达、叙事维度。

网易《数独》微信公众平台在叙事上主要有以下特点：一、在叙事主题上以文娱与民生为主；二、在叙事主体上以隐蔽和缺席的叙述者为主，凸显数据新闻可视化叙事的客观与公正；三、在叙事视角上，网易《数独》微信公众平台多采用零焦点叙事，以宏观的全知视角纵览全局，力求新闻报道的全面与客观。此外叙事的视角并不单一，具有流动性与灵活性，多元组合运用叙事视角呈现出最优的叙事效果；四、在叙事文本结构上，多以多文本组合叙事的“钻石型”文体结构与要素拆分重组的非线性文章结构为主；五、在时空方面多以概要和省略为主，较少有事无巨细的详细记述；数据地图的宏观叙事增强了新闻事件的空间感与立体感，能揭示在不同维度下新闻事件的发展规律与趋势。六、其平台以非线性的叙事方式为主，并以新颖的可视化方式呈现，多以静态为主。

网易《数独》微信公众平台在交互性方面还存在以静态图表为主，动态与交互性报道较少、可视化叙事层次与逻辑连贯性弱、单一媒体元素叙事居多、可视化叙事缺乏深度、自主创新不足等问题。鉴于此，本文认为网易《数独》微信公众平台应当建立完善数据库、深度挖掘数据、增强预测性报道、增加交互型叙事报道、拓展叙事视角思维等。通过对网易《数独》微信公众平台的研究为其平台提供优化措施并为我国数据新闻可视化叙事的发展提供思考与启示。如：完善数据新闻团队、以叙事为主、平衡大数据与新闻报道的矛盾等。

With the continuous development of the information society and the arrival of the era of big data, data and news production practice are increasingly closely combined, and the visual narrative method that arises at the historic moment is attracting more and more attention. This paper takes the WeChat public platform of NetEase Sudoku as the research object. In view of the untraceable and up-to-date data, all 181 articles pushed by the platform from January 2020 to June 2021 are selected for statistical analysis. From the perspective of visualization, this paper explores the connotation of narrative expression, narrative subject, narrative perspective, narrative text structure, narrative time and space, narrative expression and narrative dimension of NetEase Sudoku's WeChat public platform.

The WeChat public platform of NetEase Sudoku has the following characteristics in narrative: 1. The narrative theme is entertainment and people's livelihood; 2. Second, the main narrative subject is the hidden and absent narrators, highlighting the objectivity and justice of the visual narrative of data journalism; 3. In terms of narrative perspective, the WeChat public platform of NetEase Sudoku mostly adopts zero-focus narrative to survey the overall situation from a macro omniscient perspective and strive for comprehensive and objective news reporting. In addition, the narrative perspective is not single, with fluidity and flexibility, multiple combination of narrative perspective to present the optimal narrative effect; Fourth, in the structure of narrative text, the "diamond style" style structure of multi-text combination narrative and the nonlinear structure of element separation and reorganization are mainly used; Fifth, in terms of time and space, there are more summaries and omissions than detailed descriptions. The macro narrative of data map enhances the spatial and three-dimensional sense of news events and reveals the development rules and trends of news events in different dimensions. Sixth, its platform is mainly non-linear narrative, and presented in a novel visual way, mostly static.

In terms of interaction, the WeChat public platform of NetEase Sudoku still has some problems, such as static charts, few dynamic and interactive reports, weak visual narrative level and logical coherence, single media element narration in majority, lack of depth of visual narrative, and lack of independent innovation. In view of this, this paper argues that NetEase Sudoku'S WeChat public platform should establish and improve the database, deeply mine data, enhance predictive reporting, increase interactive narrative reporting, and expand narrative perspective thinking. Through the study of the WeChat public platform of NetEase Sudoku, this paper provides optimization measures for the platform and provides reflections and inspirations for the development of visual narrative of data news in China. For example, improve the data news team, focus on narrative, balance the contradiction between big data and news reporting, etc.